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Anderson Dahlen

Anderson Dahlen is a manufacturer of stainless-steel food, pharmaceutical, industrial and vacuum science processing systems based in Minneapolis, Minnesota. They partnered with us in 2016 to help them grow more consistently and faster by bringing in “new” high value, long term customers.

WSI B2B Marketing has been a significant support to my personal and our company’s success over the last 10+ years. I’m very thankful for their partnership and the friendships we’ve developed.

- Perry Henderson, VP Marketing and Sales for Anderson Dahlen

Perry Henderson, VP Marketing and Sales for Anderson Dahlen, said in Sept 2020 when the company was sold to Gray Inc:

“B2B Marketing was a great partner and instrumental in our 2016 to 2020 growth that resulted in more than doubling revenue. Their work also helped attract the interest of our new parent company, resulting in a highly profitable sale of the company. Our investment in digital marketing and it’s alignment with our overall sales and marketing efforts had a significantly positive impact on these successes.”

The Challenges

Anderson Dahlen’s executive management consisted of a family-owned leadership team mostly trained as engineers and project managers. Knowing they needed to continue growing and diversifying to remain a healthy and strong company, they brought in a VP Sales and Marketing to develop and direct these efforts. He had us assess the competitive landscape and opportunity for digital marketing to drive new customer growth.

They knew they had a great production team and expanding capacity in their large facility but didn’t have a clear path to fill it with profitable new business. They lacked targeted focus on key industry verticals where their experience gave them a big advantage.

A marketing partner was going to be essential to understand their target markets and develop a strategy to craft the right messaging that would attract the “right” future customers.

Our Solution

We developed our Digital Marketing Blueprint for Anderson Dahlen over several months to learn all we could about their products, manufacturing capabilities, competition, and unique advantages in their markets. From the Blueprint, we worked together to design a growth-focused marketing plan that would accelerate new customer acquisitions.

Once they had a great PLAN, we started in on implementation of the following key digital marketing strategies:

Content to Be a Thought Leader in their Industry

We led Anderson Dahlen through aggressive content writing process that went resulted in them being a major thought leader for manufacturing ideas and processes in their industry. This resulted in high conversion rates for large complex jobs when prospects visited their website. It also drives thousands of new keyword rankings that drove highly qualified leads to their website.

Anderson Dahlen expanded the content development tools and techniques to include LinkedIn social media which proved to be another excellent source of new business for their custom engineered stainless steel processing systems and components.

Qualified Lead Generation with Inbound Marketing

We helped Anderson Dahlen grow their web visibility in search engines to drive the right kind and volume of traffic; prospects delivered organically. Paid traffic on both Google Ads and LinkedIn advertising was precisely targeted to reach large industries that needed what Anderson Dahlen manufactured but had never heard of them. “Account Based Marketing” was successfully used to deliver more work from Fortune 500 companies.

The Results

During the period 2016 to 2020, we helped Anderson Dahlen grow its top line revenue by over 200%. Each year over $15M of “new” business opportunities were delivered directly through digital marketing activity.

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Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.