Since the 1940’s, Anderson Dahlen has been a leading provider of custom stainless-steel fabrication. In 1978, the company was purchased by the Knoll family who has grown it from 10 employees focused on local Minneapolis MN work to be a USA-wide OEM Contract Manufacturer now. Their experience and extensive manufacturing facilities make them an OEM Systems provider now as well as a custom equipment systems provider in the food, pharma, bio, industrial, nuclear, and vacuum industries. When they became a client our team quickly set to work to totally overhaul their website from an out-of-date brochure site into a modern, lead generating system.
Online lead generation went from essentially zero to a large factor in their business growth. Industrial steam ovens, a high-ticket item now sell with a shortened sales cycle directly from web leads. The website is now an integral part of their total sales processes. Sales people and product engineers use it daily in their sales calls. Internet Marketing has become an important part of their growth strategy and is changing the way the company does business.