Carter’s City Self Storage is a small, independently owned, self-storage facility located in downtown Charleston SC. They have been in business for over 80 years, starting with a lumber business next door to their current location that is still in operation.
By the end of Year 2, occupancy rate had increased from 65% to 95%. Carter’s City Self Storage was competing strongly with the new facility across the street. Their Yellow Pages monthly investment had dropped to a small percentage of what it was when the project started. Additionally, they had full visibility into where their marketing investment was going and what parts of it were producing new business.