Restorative Driven Implants (RDI), a leader in dental implant training, engaged WSI B2B Marketing from July 2022 to December 2023 to enhance their digital presence and boost engagement. The collaboration aimed to increase website traffic, broaden keyword rankings, and convert more leads through strategic digital marketing efforts. The results not only met but exceeded expectations, setting new records for RDI, including filling the Spring 2023 training sessions faster than ever before.
Challenges
- Low Organic Traffic: Prior to partnering with WSI B2B Marketing, RDI struggled with limited organic search visibility.
- Minimal Keyword Presence: RDI’s website ranked mainly for branded terms, with minimal reach for broader, high-impact keywords.
- Limited Lead Engagement: Despite a solid reputation, RDI faced challenges converting site visitors into active leads.
- Stagnant Social Media Growth: The company’s social media channels showed slow growth and limited engagement.
Solutions
- Website Redesign & Expansion: WSI B2B Marketing implemented a customer-centric, conversion-focused redesign that improved site navigation and highlighted key courses.
- Welcome Kit Creation: A comprehensive Welcome Kit was developed to engage potential clients, leading to a significant increase in leads.
- Social Media Enhancement: Creative, engaging content was rolled out on social platforms, increasing visibility and fostering community growth.
- Nurture Email Campaigns: Targeted email sequences addressed common objections and pain points, effectively moving prospects through the sales funnel.
- Content Development & Messaging Refinement: Clear, persuasive messaging aligned with RDI’s goals ensured consistency and impact across all digital channels.
Results
- Traffic Growth: Organic website traffic reached 700 monthly visitors by October 2023, a 358% increase from the previous year.
- Improved Keyword Rankings: Over 200 keywords, including high-impact search terms like restoring implants course and hands-on dental implant course, ranked within the top 100 results.
- Lead Generation Milestone: More than 400 Welcome Kit downloads were achieved, reflecting the success of targeted lead capture strategies.
- Social Media Success: Facebook followers grew to 3,174, a 175% increase from the previous year.
Conclusion
The strategic partnership between RDI and WSI B2B Marketing showcased the power of targeted digital solutions. By focusing on user experience, robust content, and proactive engagement, RDI experienced significant growth and set a new standard for success in the dental training industry.
