Nel PreTech Corporation (NPC) is a leading metrology service provider specializing in advanced industrial computed tomography (CT) scanning. . Located in the heart of the Midwest, NPC serves a wide range of industries, including aerospace, automotive, medical devices, and consumer products. Their state-of-the-art technology and commitment to precision make them a trusted partner for companies seeking non-destructive testing, dimensional measurement, and high-resolution imaging solutions.
The Challenges
When Nel PreTech approached us, they were already investing in digital marketing but struggling to see tangible results. The key challenges included:
- Ineffective Google Ads Spend: The company was spending over $5,000 per month on Google Ads without proper conversion tracking, making it impossible to measure the return on investment.
- Limited Organic Search Visibility: NPC’s website had virtually no presence in organic search, severely limiting inbound lead generation.
- Internal Resource Constraints: A metrology engineer with an already full plate and some experience in search engine marketing (SEM) was managing their digital efforts.
- Underdeveloped Website: Their single-page website was attempting to represent nine distinct service offerings, leading to poor user experience and low conversion rates.
Our Solution
Our approach to revitalizing Nel PreTech’s digital presence involved a combination of strategic planning, collaboration, and data-driven digital marketing optimization to generate many more qulified leads:
- Collaborative Partnership: We engaged closely with a new Nel PreTech marketing manager, an experienced and creative professional, to ensure alignment on goals and strategies. This partnership allowed us to leverage internal insights and foster a collaborative approach to content creation and keyword strategy.
- Redefining KPIs: We helped NPC identify the right key performance indicators (KPIs), focusing on revenue from new leads, quoted leads, close ratios, phone tracking, website traffic, organic traffic, and cost per conversion.
- Website Redesign: We modernized their website to better reflect the diverse range of services offered, incorporating conversion rate optimization techniques to drive more leads and improve user experience.
- Content Marketing & SEO Strategy: We developed a comprehensive content marketing plan, including keyword research and content creation, to boost NPC’s organic search visibility. We also split-tested landing pages to optimize performance.
- Paid Media Optimization: We took over management of their Google Ads campaign, implementing conversion tracking and refining their ad strategy to improve cost per conversion and overall ROI.
The Results
Our efforts delivered impressive results for Nel PreTech, demonstrating the power of a well-executed digital marketing strategy:
- Organic Traffic Growth: NPC saw a 350% increase in organic traffic year-over-year 2022 to 2023.
- Revenue Milestones: By month seven, NPC had already surpassed the previous year’s total revenue, achieving a 241% return on investment (ROI) by the end of year two.
- Keyword Dominance: NPC’s digital footprint expanded dramatically, with over 1,200 keywords ranking in the top 100 results and 82 keywords in the top 20.
- Enhanced Digital Presence: The improvements extended beyond search, with significant growth in social media engagement and paid media performance.
Conclusion
Nel PreTech Corporation’s success story underscores the importance of a strategic, data-driven approach to digital marketing. By partnering with us, NPC not only transformed their online presence but also achieved significant business growth, proving that even niche B2B companies can thrive in the digital landscape with the right strategy in place.
If your company is facing similar challenges, contact us to learn how we can help you achieve your digital marketing goals
