Dura-Lite is a privately owned, Calgary, Alberta, Canada based manufacturer/supplier of premium quality Charge Air Coolers (CAC), Radiators, and Charge Air Cooler Testing Equipment for all turbo-diesel powered equipment used in heavy-duty truck, transit bus, motorcoach, motorhome, industrial, agricultural, and construction markets. Dura-Lite is a world leader in the heat transfer industry and has been manufacturing its patented Charge Air Coolers since 1992. Dura-Lite has manufacturing facilities in North America, Australia, and Asia.

Since starting with WSI we've seen over a 40% increase in website traffic, and now proudly hold fifty-five #1 rankings in Google search for highly targeted keywords. Overall, we're on our way to becoming a market leader.

- Kelly Sissons, President for Dura-Lite Heat Transfer Products Ltd.

The Challenges

  • General Digital Marketing & Marketing Site SEO to support & grow distributors & end-users
  • Product Target to Support eCommerce
  • Product level SEO
  • eCommerce

Our Solution

  • Work end-to-end tracking
  • Grow distributors
  • Maximize Sharpspring for SALES
  • Funnel traffic increases into eCommerce

The Results

  • 42% Increase in All Traffic vs. ’21
  • 60%+ increase in organic traffic vs. ‘21
  • 108% in organic traffic since project start
  • 55 #1 Rankings
  • 167 keywords on the first page

Duralite before


Duralite after


Latest News

Discover the latest industry insights.