Contact Us:

Founded in 1989, IRIDEX is a worldwide leader in developing, manufacturing, and marketing innovative and versatile laser-based medical systems, delivery devices and consumable instrumentation for the ophthalmology and otolaryngology market. They are committed to the success of our customers, with comprehensive technical, clinical, and service support programs. IRIDEX is dedicated to a standard of excellence, offering superior technology for superior results.

IRIDEX before


IRIDEX after


Increased lead generation over 400%
Clearer sales funnel for the entire team
Implemented CRM better lead tracking


New leadership and larger sales goals put pressure on both the sales and marketing teams to deliver results. IRIDEX was restructuring the company with a new product focus, while discontinuing some of the product lines they offered.

During this transition they saw the need to move from a 'product brochure' website, to one that markets and focused on lead generation to support the sales staff.


Working with the product managers and sales teams, we quickly identified that potential customers needed additional education on IRIDEX products and to fully understand the benefits of switching to IRIDEX technology.

The existing site was supporting branded traffic and existing customers, but the use of flash navigation elements, and poorly optimized copy was making it difficult to find them. We also identified critical missing steps in lead follow-up, management and tracking.


Beginning with a pilot PPC program, we quickly identified key search phrases to optimize a newly designed website.

A modernized website included conversion architecture, displaying content and articles based on a doctor's specialty, combined with new product layouts that compacted additional data, clinical information, videos and specs along with advanced analytics and improved calls to actions.

During Phase II, a marketing automation system and CRM was implemented for end-to-end tracking of leads to closed sales, closing the gaps between the marketing and sales teams.


Wthin the first month of launching the new site, lead generation was up over 400%, traffic increased, and additional tracking mechanisms put instant focus on internet marketing as an integral piece to drive growth.

The marketing and sales teams now have a clear picture of their sales funnel, customer engagement and activity, and ROI.

Partners with Industry Leading Tools

Google Analytics
Google AdWords
Google Analytics
WSI Corp
Guide To A Top Performing Marketing Program

The Guide To A Top Performing Marketing Program for Your Business

  • A process only 20% of companies use, but you literally can't succeed without it.
  • Little-known "switch" which flips campaigns from "unprofitable" to "profitable".
  • Multiply your ROI 4x with this automatic, repeatable process.
Download This Must-Have Resource
25 Must Haves for Internet Success

25 Website ‘Must Haves’ For Increasing Your Traffic, Leads & Sales

Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.

Follow these guidelines and you will soon have a great website that generates traffic, leads and sales.

Download Increasing Sales Guide

Latest News

Get the latest from our blog.

Frequently Asked Questions

B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.

Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.

The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.

A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.

Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.