The Spartanburg Convention & Visitors Bureau (SCVB) is the official destination marketing organization for the City and County of Spartanburg, South Carolina. The SCVB was established in 1986 as a division of the Spartanburg Area Chamber of Commerce.
Located in the foothills of the beautiful Blue Ridge Mountains, Spartanburg is known for its Revolutionary War battles, as well as a rich textile and agricultural history. Home to a thriving arts and culture community, Spartanburg also offers visitors plentiful outdoor recreation opportunities and stunning scenic views. This SCVB Re-brand case study shows what we did increase visitors to their site and increase the number of downloads of the virtual tourism guide.
Traffic to the site increased immediately with longer user visits and increased page visits. The newly added downloadable guides along with better placement of the inline forms increased user interactions and conversions.