Honestly Ask Yourself, ‘What is Our Digital Marketing Strategy?’
How well does it integrate with our overall business growth initiatives and existing marketing plan? What is the ROI our current internet marketing is delivering?
Smart Insights reports that 46% of businesses are ‘doing digital marketing, but have no defined strategy’, and only 10% have a 2-3 year vision or strategic plan. Although the digital space is moving quick, you need a strategy that is designed around your unique product set and market.
Understanding Your Business
We look for partners, and with that mindset, we want to understand as much of your business as possible. During the proposal process we learn basic information and get a sense of the competitive landscape, but there are three key things we do:
Research
Closely review direct (and indirect) competitors: products, marketing strategies, offers, websites, social activity, rankings & traffic, messaging, marketing position and anything else that will impact our approach and goals.
Learn Your Buyers
Knowing your buying cycle and how customers research your company, along with buyer personas is vital for developing content, appropriate conversion tools and sales follow-up.
Product Knowledge
We don't plan on becoming product experts, but do need a core understanding of what makes your product unique and the solutions it solves to develop messaging that connects. We're pretty technical in nature, so we're used to complex products.
Defining the Measures of Success
Increasing closed deals, orders shipped, and projects booked are the end of the day goals, but it takes a succinct set of metrics and KPIs to measure progress, wins and adjustments.
Understanding Your ROI
Simply put, we work backwards from your growth goals to understand how to guarantee your ROI (learn more about our guarantee). We have a more complex worksheet, but the end result are sales, lead generation, and traffic metrics to work from.
Goals and KPIs
With a set of raw goals, we develop a high level of set KPIs to measure and monitor progress of the project. Some examples can include:
- Traffic
- Phone Calls
- Raw Email Leads
- Qualified Prospects
- Sales Intent Actions
- Rankings
- Conversion Rates
- Engagement Metrics
Taking Visitors To Leads
Directing the Right Audience
What mix of sources and channels will deliver the target audience? PPC for quick targeted results, SEO for long-term rankings and traffic are just the tip of the iceberg. We research, find your potential customers and deliver. Read more on how we generate traffic.
Educate & Engage
82% of research is done online BEFORE contacting a potential vendor. What tools and types of content are your buyers yearning for? What challenges and problems do you help them solve and how can we help them on their journey. More on how to develop an engaging website
Convert
Working conversion and conversion rates is the fastest and most direct way to increasing your revenue and generating more leads. So often, management teams just care about traffic, or users per month. That’s where we step in. B2B conversion rate optimization
Partners with Industry Leading Tools
The Guide To A Top Performing Marketing Program for Your Business
- A process only 20% of companies use, but you literally can't succeed without it.
- Little-known "switch" which flips campaigns from "unprofitable" to "profitable".
- Multiply your ROI 4x with this automatic, repeatable process.
25 Website ‘Must Haves’ For Increasing Your Traffic, Leads & Sales
Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.
Follow these guidelines and you will soon have a great website that generates traffic, leads and sales.
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Frequently Asked Questions
B2B search engine optimization (SEO) is a specific type of online marketing tactic/service that can help a website of a B2B business gain more traction in order to increase their search engine rankings on Google, Bing, etc. What differentiates B2B SEO from B2C, is that for B2B SEO keywords focus on specific words and phrases that business/vendors search. A B2B SEO agency like WSI B2B Marketing can provide you with leading B2B SEO solutions.
Yes, with the right SEO strategy your B2B business will not only improve its search engine rankings, but it will also expand its online reach, and build trust for your brand. There is no better way to show potential B2B vendors that your company is knowledgeable and can deliver the services needed, than having a website and online marketing content that is easy to find and trustworthy. WSI B2B Marketing is a leading B2B SEO agency that can help B2B companies. Contact their team for services.
The cost of SEO services depends on the B2B SEO agency and the services and payment model they offer. The average monthly cost can range from around $750 to $2,000, while hourly rates can go from $85 to around $200. For entire projects, prices range from $5,000 to $25,000 and up. Reach out to B2B SEO agency WSI B2B Marketing for more information and services.
A B2B SEO agency can increase your brand’s online presence and help attract potential leads to your company’s website. By increasing your search rankings and visibility, businesses will get more clicks and users to their site and can increase sales opportunities. An SEO agency like WSI B2B Marketing provides a range of online marketing solutions. Contact them to learn more and improve your online presence today.
Basically, B2B lead generation services will locate customers looking for the specific services/products that you provide and lead them to your website or e-commerce platform. Lead generation is vital not only for marketing teams but for B2B sales as well. B2B SEO agency, WSI B2B Marketing, provides lead generation and other SEO services designed specifically for B2B operations. Contact their team today to get started.
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