Q) What is Breadcrumb Navigation, and why should I use it in my web site? A) Breadcrumb Navigation improves the customer’s ability to find your products/offerings. It is like the “You are Here” circle on the Mall map. I am not a big fan of mall shopping, so I head straight for the map to […]
There is much banter in the Search Marketing Industry as to whether techniques deemed as “black-hat” Search Engine Optimization (SEO) techniques are morally wrong. While I have my morals and opinions on the matter, I can not expect you to understand mine. If we were talking about crimes herewhere people are hurt, we could expect […]
Above the Fold (aka ATF): The area of a web page that can be seen without scrolling down. The most important content of a page should be listed here.
Adsense: A contextual ad serving program run by Google that shares revenue from per-click Adwords ads with the websites where they appear.
Adsense Sandbox – Online tool by digitalpoint.com that gives sample Google Adsense ads for a particular keyword.
Adwords: The brand name of Google’s advertising system that provides ads based on the user query. The cost of these ads is determined on a per-click basis (CPC)
Algorithm (search engine) – A complex mathematical formula applied to the web pages in a search engine’s’ index to create an ordered ranking. Search engines regularly change these formulas to improve search results.
Alt Tags: Incorrectly referenced, as they are actually attributes of the image tag. It displays a short text description of an image as you hover the mouse over it. The Alt tag is also used by search engines and screen readers to identify what the image is. If the image is not displayed for any […]
Apache Web Server – An open-source (free) HTTP web server for UNIX systems, Linux, BSD, Microsoft Windows, and other platforms. It is often used because of its strong security features and excellent performance.
Authority Site: Search engines measure a website’s importance to determine the weight placed on backlinks coming from that site. This measure is based on relevance to particular keyword phrases / themes, importance, and size. Links from authority sites help rankings more than from sites that are not deemed to be an authority in a field<!–mep-nl–><!–mep-nl–>Example: […]
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