Backlink
Backlink (aka Incoming Link): Links from another web page that direct to our web page. Backlinks to a web page may be checked through most major search engines. There is also software available which will organize data into report forms
Author Archives: admin
Bad Neighborhood
Bad Neighborhood: The term is used specifically by Google on their information for webmasters pages to identify sites which have been banned or penalized.. Link farms and Free-for-all pages fall in this category because they do not provide any content, but serve only to provide backlinks to sites (an attempt to deceive the search engines). […]
Banned
Banned – The removal of a website domain from a search engine’s listing. Very few sites are actually banned. Most are penalized. Search engines consider lifting their ban if the offending material is removed.
Below the Fold
Below the Fold: content on a web page that requires the user to scroll down to view it
Bid Management Tool
Bid Management Tool Aka software to assist pay-per-click users in managing multiple ad campaigns. Additional features may include the ability to interface with multiple PPC engines, monitoring of competitor bids, click analysis (monitor click fraud), and others.
Black-Hat SEO
Black-Hat SEO: A general term for search engine optimization practices that concentrate on manipulation of search engine algorithms to enhance rankings, or those that are deemed unethical by the Internet Marketing industry. Unethical search engine optimization techniques have been defined within the search community as violating the search engine’s terms of use / guidelines, heavy […]
Blind Traffic
Blind Traffic – Low-quality visitors that reach a site through misleading links or spam. These rarely convert to sales, hence webmasters should seek extremely targeted traffic that is looking for website’s product.
Broken Link (aka Dead Link)
Broken Link (aka Dead Link): A link that does not point to a visitable destination. Common causes of this are deletion or renaming of a file, or moving files between directories. Using absolute URLs can reduce risk of the latter cause.
Bulk Submission Services
Bulk Submission Services: Software that submits a website’s URL to many search engines or directories automatically. These services are often poorly updated, and have spotty success rates due to updating from search engines and directories that confuses automatic scripts.
Cascading Style Sheets
Cascading Style Sheets – A standard of formatting web pages by defining formatting rules to various HTML, DHTML, or XML structural elements.
