Click Fraud: The act of clicking on a pay-per-click campaign without the intention of purchasing the product. This may be manually or artificially generated. There are several purposes behind click fraud, which include hurting competition by depleting their advertising budgets, increasing revenue owed to a webmaster for hosting pay-per-click ads (like an adwords member that […]
Click-Through – The action of a user clicking on a link that leads to another web page.
Click-Through-Rate (aka CTR): Number of times that a link is clicks-through a link, divided by the number of times that the link is displayed. The CTR is a common statistic for determining the success of a particular advertisement to garner attention from site visitors.
Click Tracking – Auditing the clicks for a Pay-per-click campaign to determine the integrity of the advertising campaign
Cloaking – The deceptive practice of serving one webpage to a search engine for indexing, and then serving a different page to the visitor. Unapproved cloaking (see trusted feeds) violate the terms of service of most major search engines and may result in removal of a website from their search results.
Clustering – Limiting a website to only appear once or twice in a SERP for a particular search term. This keeps one or two sites from dominating the top results, and discourages SEO-savvy webmasters from spamming search engines.
Code: The programming and markup languages that create the websites and content that we see. Internet Marketing professionals should at least learn the basics of HTML (or XHTML), CSS, and Javascript. After that, more advanced languages such as PHP, ASP.NET, and others may add flexibility and functionality.
Comment tags: Used by programmers to insert descriptive information into their code that will not be parsed by the compiler or browser. Inserting keywords in them has no SEO value for the major search engines, as they ignore information contained within them. Removing comment tags as one publishes web pages to the server reduces load […]
Content: Information contained on a page that the visitor can interact with, such as text, images, and links. Any formatting information is referred to as the presentation.
Content Management System (aka CMS): Software that allows users to create, modify, organize, and remove information from a website without having to prepare HTML code.
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