Pay-per-click (PPC) advertising: Method by which an advertiser pays an agreed-upon rate to a website owner for each time that the advertiser’s link is clicked, resulting in directing the user to the advertiser’s website. This method of advertising can provide highly targeted traffic. PPC advertising also provides the advertiser with excellent ability to track results, […]
Pay-per-click Search Engines: A marketing option where a site may have their link and site/product information placed within a database that is displayed when the search engine user makes particular queries within the search engine. The business listing their links are charged each time the user clicks on the link to their site. The fee […]
Penalty: Search engines may lower the rankings for some sites that are in violation of the search engines’ terms of use, or may remove the offending site from their index altogether.
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Popup: An unrequested window that appears to a site visitor. Some sites will not link to web pages that contain popups. Many web users also have popup blockers built into their browsers. New popup techniques using Javascript, DHTML, and CSS can circumvent detection, however.
Ranking: Order in which webpages are listed in the Search Engine Result Pages for a particular keyword phrase for a user’s search query. The pages that the rankings are listed on are called SERPs (see search engine result pages).
Redirect: A command used to automatically send the user of one webpage to a another. This is used for both legitimate and illegitimate purposes. Search engines place penalties on the use of some methods which may be used to mislead the users of search engines (such as meta redirects).
Referrer: The URL of a webpage that sends a visitor to a site via link. Used in Internet Marketing and SEO to determine results from marketing efforts.
Relevancy: The measure by which a webpage matches a search engine user’s query. Search engines list the most relevant pages first (if possible), continuing those with the least relevancy to the search query.
Robots.txt: A file used within the root directory of a website that restricts the indexing of selected web pages or directories.
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