Google bombing: The action of many sites joining to link to a page using unflattering anchor text. The goal is so that when the text included in the anchor is used in a search query, the web page that is the object of the “Google bomb” appears. Created in 2001 by Adam Mathes who linked […]
Googlebot – Name given to Google’s crawler that constantly finds and indexes new web pages.
Google Toolbar: A downloadable toolbar for both Internet Explorer and Firefox that adds functions to the user’s Internet browser. For SEO purposes, the Pagerank of a site is displayed. It also contains a permanent Google search bar, popup blocker, and various other features. The Google Toolbar now features integrated bookmarks that can be used from […]
Heading Tags: An HTML tag that provides formatting that separates the content from the standard paragraph formatting. They should be used to provide summaries of the content following them. Keyword phrases should be inserted as well for maximum SEO value.
Hidden Text (and Links): A deceptive technique to influence the search engines by hiding content from the user while displaying it to the crawler. There are various techniques, the most common being to set the color of the text and links the same, or similar to the background. Search engines are now trained to identify […]
Hilltop Algorithm: Believed to form a significant part of Google’s Florida algorithm changes, which determines the quality of the source of inbound links. Sites obtain higher rankings if their links come from authority, or non-affiliated sites. This algorithm provided greater ease of ranking for highly competitive and optimized keyword phrases.
Hits: A commonly misunderstood statistic that counts the number of times files are accessed on a website. Each image is counted with the page itself. Ignore any site that tries to use Hits as a metric of its visitor count.
Home Directory: The directory that contains the main, or index page for a website.
HTML (aka Hypertext markup language): Programming language used to markup web content for display in a browser.
Hyperlink: A graphic or text string that, when clicked by the user, takes the user to a new web page. For maximum SEO value, text hyperlinks (text links) are preferred.
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