Duplicate content – Two or more web pages that have the same content. Some believe penalties are suspected to be applied for websites that contain duplicate content within its pages (from search engines like Google), but leniency is given to allow for syndication of articles across different websites / IP ranges. Another explanation is that […]
Dynamic Content: Web pages that are created at the instant they are requested from a server. The results may be based on user interaction, and usually pull information from databases stored on the server. Most search engines can read dynamic content, but extra care must be taken to ensure all pages of the website are […]
EverFlux: Small, continuous movement of webpages in the SERPs. Not to be confused with the googledance.
Exit Page aka The last page requested by a visitor. Exit pages are determined from weblog analysis. Learning which pages the most visitors leave from, may reveal pages that need to be re-engineered to keep visitors through content, or better internal linking.
Filter: Code that is art of the crawler or spider’s process of indexing pages that specifically looks for violations of a search engine’s terms of use. This code then filters out violators by assessing penalties, or by removing the site altogether.
Flash: Software developed by Macromedia that inserts interactive multimedia into a webpage. Flash requires a browser plugin to be installed, but most Internet users do have the plugin installed. The text and links within this vector-based animation is indexed by some search engines like Google, but others require the use of supplemental links and content, […]
Florida Update: Significant change of the Google algorithm in November, 2003 that affected many sites for selected search phrases who over-optimized their pages. Authority sites, and pages for less-competitive keywords were not effected.
Forum: A Discussion area of a website where users can post questions and responses to a variety of topics. Helpful for the webmaster of the site’s SEO in that they provide stickiness to a website, while providing fresh content. Care should be taken to make the posts (dynamic content) searchable. Forums also help those posting […]
Frames: Using frames is a technique in which multiple HTML web pages are displayed to appear as being part of the same page. Most major search engines do index frames sites, but the process is not consistent. Most SEOs discourage the use of Frames because of this, and other usability concerns. The webpage consisting of […]
Google Analytics: Free tool by Google to analyze web traffic; how they found the site, and what they are doing when they arrive. The product is also integrated with their Adwords program to provide ROI tracking.
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