Deepcrawled: Referred to when a search engine spider indexes web pages that lie several layers deep within the structure of a website. Some websites have difficulty getting search engines to crawl deeply into a site. Using sitemaps, deep backlinks, having a good internal linking structure, and regular updates improve chances of deepcrawling by major search […]
Deep Linking- Linking to a page of content within a website that bypasses the home page, or the submitting of specific URLs to search engines that lie several layers within the site infrastructure. This improves visibility of pages to search engines that may otherwise require several clicks to reach from the home page.
De-listing – Removal of a link for violation of rules, inaction, or poor performance. Search engines de-list websites that violate their terms. Ad servers like Google Adwords de-list advertisements which do not achieve set clickthrough rates.
Description Meta Tag: A short paragraph that describes the content of a web page. Search engines may use this within their search result pages (SERPs), or may create their own by pulling content. Contents of this tag do not affect your search rankings (except for a small weight given on Yahoo), so use important keyword […]
DHTML – An extension of HTML that uses CSS and Javascript to enable small animations and dynamic menus. Especially useful for SEOs who want searchable menus and do not wish to place all their eggs in one basket by using only Javascript.
Directory – A list of websites categorized and edited by humans instead of crawlers. Gives users relevant content, but does not allow for search queries. Yahoo and dmoz.org are examples.
Domain (aka domain name) A user-friendly identifier that locates a particular website on the Internet. Your domain name server translates the request from the visitor into an IP address which is used to retrieve the requested page.<!–mep-nl–><!–mep-nl–>Example of domain: www.niceguyseo.com<!–mep-nl–><!–mep-nl–>www tells you that the page is located on the world wide web. Niceguyseo is the […]
DNS Propagation: The process where information about new domain names are sent throughout the entire Internet to be stored all the domain name servers. The new domain will not be available for use until this process is complete.
Domain Name Server (aka DNS): Computers connected to the Internet that convert user-friendly domain names to the IP number of a computer. This IP number is used to find the appropriate server with the information for the surfer’s request.
Doorway page: A webpage that is specifically designed to appear highly in SERPs for a particular term. The page is then a doorway by which the visitor is directed to the rest of the site’s content. Doorway pages may be categorized as a spamming technique by all major search engines if the doorway page does […]
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