Trackbacks: A system by which blogs may post messages to each other about citations and related resources. Not all blog software supports Trackbacks, though it may have a system that operates in a similar fashion.<!–mep-nl–><!–mep-nl–>Example: Blog A writes an article. Blog B likes the article and mentions it in their most recent post. Blog B […]
Traffic: Term used to loosely describe the amount of activity over a website for a specific period of time. Typical measurements of traffic are unique visitors and page views
Unique Visitor (aka unique session) a metric used for website traffic that records the unique IP addresses that visit a website during a specific time period (usually one day). Unique visitor statistics can be inflated if the user has a dynamic IP address.<!–mep-nl–><!–mep-nl–>Examples:<!–mep-nl–>The user identified with IP address 234.123.23.45 visits our homepage. IP 234.111.11.11 visits […]
URL (Uniform Resource Locator) : An HTTP address used within the World Wide Web to identify the location of a web page on the Internet. A URL is mapped to an IP address by Domain Name Servers (DNS). <!–mep-nl–><!–mep-nl–>Example: http://www.niceguyseo.com/index.htm
URI (Uniform Resource Identifier) roughly the same as the URL of a webpage, but also includes the specific location of the desired information<!–mep-nl–><!–mep-nl–>Example: http://www.niceguyseo.com/index.htm#bookmarkgoingtofaq
Usability: The ease with which a user may interpret information and complete a set of tasks.
Visitor (aka user): An Internet user who accesses a webpage. (We prefer calling them a customer)
Word Stemming: The ability of a search engine to include the root of a word. Search engines are improving in their ability to recognize these. Nonetheless, both keywords should be optimized for, if relevant.<!–mep-nl–><!–mep-nl–>Example: computer and computers.
WYSIWYG Editor stands for “What you see is what you get” a type of web page editor that uses features similar to paint programs to construct a page without requiring the user directly code in HTML.
Adsense Sandbox: Online tool by digitalpoint.com that gives sample Google Adsense ads for a particular keyword.
Discover the latest industry insights.
