Search Query
Search Query: The keyword(s) typed into a search engine form when conducting a search. This educates marketers as to the needs of customers.
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SEO
SEO: acronym for Search Engine Optimization. SEO comprises of techniques which improves visibility of a website in search engines. SEO process can be divided in two 1. On-Site Search Engine Optimization 2. Off-site Search Engine Optimization. On-Site Search Engine Optimization deals with changes to web pages and website on whole. On-site SEO involves keyword research, […]
SERPs
SERPs acronym for <em>Search Engine Result Pages</em>
Server
Server refers to either a computer, or the specific software that enables a computer to provide services to other computers linked by a network (like the Internet).
Shared Server
Shared Server: A server that hosts multiple websites. Bandwidth (and performance) is split between the sites hosted on the server.
Spam
Spam: An Internet term used to represent unwanted content.<!–mep-nl–><!–mep-nl–><ul><!–mep-nl–><!–mep-tab–><li>From a Search Engine Optimization perspective, it refers to practices that give web pages unfair rankings in the search engine result pages. The determination of unfair practices is made through interpretation of a search engine’s terms of use, and of the general principles that search engines operate […]
Stop Words
Stop Words: Common words that search engines ignore when indexing a page’s contents. Good copywriting caters to the customer and avoids temptation to omit these words.
Website Submission
Submission (of a web site 🙂 – Alerting a search engine to the presence of a website or web page. The URL is placed into a queue, whose contents will either be crawled by webbots or reviewed by human editors. This process is usually unnecessary, and should only be used as a last resort to […]
Title Meta Tag
Title Meta Tag: HTML tag used to determine what is displayed in the top of a browser window. Used to provide an overall description of the contents of the page. The use of keywords within the title tag increases the relevance of the page for a specific keyword phrase in the eyes of a search […]
Top 10
Top 10: A web page that shows up in the SERPs for a particular query. Some webmasters determine this to be the judge of success for a web page, if shows up for the desired search terms. While this certainly boosts search engine referrals, the ultimate goal is to receive traffic via links that would […]
