Meta Keyword Tag: Provides a listed order of keywords for a document. Most major search engines do not use this Meta tag due to previous abuse by webmasters. Yahoo does report to use it, but to a much lesser degree.

Meta Refresh Tag: Method of directing web visitors to another page. This technique should only be used for pages that should not be indexed, as search engines will usually skip these pages. For search engine-friendly pages, 301 or 302 redirects should be used.

Meta Search Engine: website that compiles search results using its visitor’s search query, and the search index of two or more search engines.

Meta Tags: Information placed in HTML tags (within the head section) that is that is passed to browsers and other software, but not seen by site visitors. A few examples of meta tags are: title, keywords, author, language. Search engines deprecated the importance of (or do not even utilize) many meta tags besides the “title” […]

Mirror Sites: An identical website on a different server and domain. Large websites may use this (open source community especially, for downloads) to balance heavy server loads. Some web owners also practice this to generate more search engine results. Search engines have become more able to detect this practice, and penalize pages that have a […]

Onpage Optimization: Factors that exist within the website’s pages. Keyword placement, title and meta tags, network and linking structure, content, etc.

Offpage Optimization: Includes factors that do not exist on the owner’s webpage. Backlinks and the anchor text within them are primary factors.

Outbound Links: A link from one webpage pointing at another webpage.

Pagerank(aka PR) – One of the methods used by Google to determine the relevance or importance of a web page. A link to a web page counts as a vote of support. The more votes received, the more important a webpage is perceived to be. The Pagerank is a logarithmic function of the level of […]