<p>Page Views Aka Counter measuring each time a webpage is viewed, irrespective of the identity of the visitor.</p><!–mep-nl–><!–mep-nl–><p>Example:</p><!–mep-nl–><!–mep-nl–><p>Surfer A visits one page of a two-page website = 1 page view</p><!–mep-nl–><p>Surfer B visits both pages of a site, viewing one of the pages twice = 3 page views.</p><!–mep-nl–><p>Surfer C visits one page of the site, leaves […]
Pagejacking: Black-hat SEO technique of using content from another website without the original website’s consent, with the purpose of improving ranking. Whereas most black-hat techniques violate ethical standards, this violates copyright laws.
Paid Inclusion: Payment to a search engine or directory to be listed with their service. Most worthy search engines will find you with their robots through incoming links. Paid inclusion may be helpful in some directories if they provide traffic.
Pay-per-click (PPC) advertising: Method by which an advertiser pays an agreed-upon rate to a website owner for each time that the advertiser’s link is clickedÂ, resulting in directing the user to the advertiser’s website. This method of advertising can provide highly targeted traffic. PPC advertising also provides the advertiser with excellent ability to track results, […]
Pay-per-click (PPC) advertising: Method by which an advertiser pays an agreed-upon rate to a website owner for each time that the advertiser’s link is clickedÂ, resulting in directing the user to the advertiser’s website. This method of advertising can provide highly targeted traffic. PPC advertising also provides the advertiser with excellent ability to track results, […]
Pay-per-click Search Engines: A marketing option where a site may have their link and site/product information placed within a database that is displayed when the search engine user makes particular queries within the search engine. The business listing their links are charged each time the user clicks on the link to their site. The fee […]
Penalty: Search engines may lower the rankings for some sites that are in violation of the search engines’ terms of use, or may remove the offending site from their index altogether.
Plugin Software that provides additional functionality to existing software.<!–mep-nl–><!–mep-nl–>Examples:<!–mep-nl–><ul><!–mep-nl–><!–mep-tab–><li>Macromedia Flash plugin for Flash multimedia content</li><!–mep-nl–><!–mep-nl–><!–mep-tab–><li>Firefox plugins for Mozilla Firefox Broswer</li><!–mep-nl–><!–mep-nl–><!–mep-tab–><li>Wordpress plugins</li><!–mep-nl–></ul><!–mep-nl–><!–mep-nl–>
Popup: An unrequested window that appears to a site visitor. Some sites will not link to web pages that contain popups. Many web users also have popup blockers built into their browsers. New popup techniques using Javascript, DHTML, and CSS can circumvent detection, however.
Ranking: Order in which webpages are listed in the Search Engine Result Pages for a particular keyword phrase for a user’s search query. The pages that the rankings are listed on are called SERPs (see search engine result pages).
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