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Google Secures User Searches – B2B companies get burned?

Google’s announced a move toward secure searches on an October 18th, 2011 blog post which sounds great at first (“Hey, more security is always better”). They will automatically redirect users to a secure SSL page if they are logged into their google accounts. This currently only accounts for 7% of all Google searches but Google […]

How QR Code Marketing Can Boost Your Product Launch

How QR Code Marketing Can Dramatize Your New Product Introduction   Mako Boats uses QR Codes and Video to turn its PRINT AD into multimedia!!!   Here is a new magazine ad for Mako’s new 18 ft. bay boat. The QR code read with your iPhone, Android, or iPad goes directly to a web-hosted video […]

Three Tips to Improve Email Open-Rate

Everyone (in the email marketing industry) is always talking about Open Rate and how to improve it.  As we have already discussed in ‘What Exactly is Email Open Rate and How is it Measured?’ open rate isn’t always as straightforward and easy to measure as we would like.  That being said it is still an […]

So, You Have WordPress Installed…Now What?

My Top Five Favorite WordPress Plugins after the initial install. I’ve been lucky enough over the last few years to get my hands dirty with several web content management systems.  We dabble in Dot Net Nuke, Efusion and WordPress.   WordPress is of course one of the most flexible blogging platforms around with tons and tons […]

Demand Accountability from Your "Brand" Advertising

A famous quote from John Wannamaker, a 19th century pioneer in advertising is: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” A year or so ago I’m sitting in on a client meeting where a large business is doing their new year’s strategy session. Also in […]

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