Email marketing should be an integral part of your overall marketing strategy. It’s simple to use, easy to target the required audience, recognized globally, quick to deliver, and can generate a fast response from your target audience. No matter how catchy your subject line is or your calls to action, it will only work if […]
Flowtown – Social Media Marketing Application
What is the biggest problem most B2B companies have when trying to get new content on their website or blog? That’s right – who is going to write the content, and where are they going to find the time to accomplish this among their other responsibilities? I estimate 95% of businesses we run into struggle […]
The old 4 Ps of marketing In the era of mass marketing, the 4Ps were the holy grail of marketing for companies. Product Price Place Promotion These were the original four variables that marketing teams had to control to create customers and grow their businesses. It all revolves around getting people to buy what your […]
Does your business benefit from b2b buyers in your local area? Even if your product or service can be sold nationally, it is often easier to close business in areas where your team can make more frequent face-to-face contacts. B2B companies also tend to have less focus on local search do to scalability concerns with […]
Yahoo has slowly been shifting exposure on their search engine and publishing network over to Bing ads, and now the switch is complete. If you advertised with Yahoo via pay per click ads, you must now sign up with Bing to keep the gravy train rolling. Is it worth your time? You bet, and here […]
Execution Wins Out over Creative Messaging There were days, not so long ago, when the cutest, most creative mass advertising campaign won the day. Those branding messages like the Marlboro Man, Cap’n Crunch, or the Beetle (the original) worked great in the TV-Industrial age. There is no way that approach will work today. If you […]
I’m going to focus this discussion on the “making money” impacts for medium sized businesses, the ideal client for our consulting practice and where I have the most insight. Small business will see much of the same and will benefit if they adopt some of the same ideas. In most smaller companies, you may not […]
The trend has been toward more open communications for years. The Internet, websites, and email have been around for years and slowly connecting people around the world. The trends are always easy to see, they are talked about in the newspaper and in all the popular magazines. It’s cocktail party chatter and the talk at […]
Using Video and an Online Knowledge Base to Accelerate New Product Introduction When Haag Streit introduced the LENSTAR LS900® – the first optical biometer of the entire eye – they needed an innovative way to train their sales partner, Alcon on this high tech product. WSI B2B Marketing spearheaded a comprehensive video training system and […]
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