I don’t want to date myself too much but I was talking to a (younger) friend recently about the changes in technology over the years. I happened to mention that when I first started working, one of our means of communication with the outside world was via a telex machine. At the time, I worked […]
By clearing the clutter off of your desk you also clear the cobwebs out of your mind. Here are 4 easy to follow steps that will help you be more productive. 1) Prioritize Your To-dos Tasks always have a way of piling up. That’s ok… it happens to all of us. Fortunately, we can use […]
This year is expected to bring an EXPLOSION of content marketing. It’s always been an important part of Internet Marketing, but now more than ever it is worth your while to look at who is doing it well and blowing the competition out of the water. It takes a lot more effort than it used […]
Five Tips to Help You Get and Stay Organized I recently moved to a new house and feel like I will be unpacking for the next ten years. I do not do well in messy surroundings and it is beginning to drive me crazy. My home office is larger than in my previous house but […]
This is data summarized from eMarketer ™ for top Internet Marketing trends in 2011. It’s important to always be aware of the most recent Internet Marketing Trends. The importance of this data is advertising investment continues to shift from traditional media to Internet media. Internet marketing investment is still dominated by traditional forms of search […]
How important is the decision to use an original composition vs. buying the license to a song? When a potential client gives me a call and we discuss what type of video would be best for their company, what music to use is not typically at the top of their list. There are several components […]
Compared to other countries the United States has a very lenient law regarding sending commercial, non-transactional email messages. There are, however, three simple and clear rules that should always be adhered to avoid breaking the CAN-SPAM Law: Unsubscribe Compliance: Every email should have a visible unsubscribe method. All unsubscribe requests should be honored within 10 […]
Google’s announced a move toward secure searches on an October 18th, 2011 blog post which sounds great at first (“Hey, more security is always better”). They will automatically redirect users to a secure SSL page if they are logged into their google accounts. This currently only accounts for 7% of all Google searches but Google […]
How QR Code Marketing Can Dramatize Your New Product Introduction Mako Boats uses QR Codes and Video to turn its PRINT AD into multimedia!!! Here is a new magazine ad for Mako’s new 18 ft. bay boat. The QR code read with your iPhone, Android, or iPad goes directly to a web-hosted video […]
Everyone (in the email marketing industry) is always talking about Open Rate and how to improve it. As we have already discussed in ‘What Exactly is Email Open Rate and How is it Measured?’ open rate isn’t always as straightforward and easy to measure as we would like. That being said it is still an […]
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