Does your business benefit from b2b buyers in your local area? Even if your product or service can be sold nationally, it is often easier to close business in areas where your team can make more frequent face-to-face contacts. B2B companies also tend to have less focus on local search do to scalability concerns with […]
Yahoo has slowly been shifting exposure on their search engine and publishing network over to Bing ads, and now the switch is complete. If you advertised with Yahoo via pay per click ads, you must now sign up with Bing to keep the gravy train rolling. Is it worth your time? You bet, and here […]
Using Video and an Online Knowledge Base to Accelerate New Product Introduction When Haag Streit introduced the LENSTAR LS900® – the first optical biometer of the entire eye – they needed an innovative way to train their sales partner, Alcon on this high tech product. WSI B2B Marketing spearheaded a comprehensive video training system and […]
Companies or professionals which operate in the social media marketing understand one of several challenges is staying in touch with all the latest methods and internet sites to decide if it is truly worth making an investment towards making use of them. We’re here to help you out today by examining Foursquare and it’s tools […]
Are BP using Facebook successfully for damage control?
Many of the B2B companies we work with use more traditional sales distribution channels. A local or regionally-based dealer network closes the final sale and provides support. Even with the advent of the Internet as a means to make information more readily-available, many B2B products are distinctly more complex, require local support and maintenance, and […]
Music Piracy Isn’t The Problem Resistance Is Futile The music industry is resisting change when it comes to music piracy, like book owners. Very few authors will get rich. Most of the money comes from the merchandising, movie deals, etc. So why is it that music industry is clinging so tenaciously to the music itself? […]
How and Why You Should Tag Your Tweets What is a # Tag (Hash Tag)? A # Tag is just a way to group together related tweets. By using a # Tag, you and your followers can easily see everything that has been said about an event or subject. A # Tag is made up […]
Yahoo and MSN recently announced a partnership where Yahoo will start displaying MSN pay per click ads across their search engine, search partners, and network of display ads. This yields great opportunities with all advertisers using pay-per-click marketing for their online lead or sales generation, by making campaign management up to 90% easier. Why Google […]
One of the keys to generating more sales and leads via the Internet is to create trust. Companies work tirelessly to build this authority, and others take shortcuts by leveraging the authority your company creates. With the expanded use of the Internet as a research tool for B2B purchases, plus rise of referral programs and […]
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