The Companies Who Test Own 97% of Your Online Market We’ve seen recent studies by AdGooRoo showing the top 3% of companies in most markets get 97% of the visitors available from search engines like Google/Yahoo/Bing (MSN). Getting this high level of traffic gives these companies a distinct competitive advantage. If they have a positive […]
Just about every business around the world now has a website. You probably spent a significant amount of time, effort, and of course money getting it up and running. But how do you know if it’s working? When your phone rings do you know if the person on the other end got your phone number […]
The art and science of getting your website highly ranked in the major search engines has become more important in the marketing mix for companies struggling to get leads through the usual B2B channels of trade shows, cold calling, etc. The Search Engine Optimization (SEO) process typically involves massive amounts of new content on the […]
While conducting research on Social Media Marketing recently for one of our clients I came across a business page for a large insurance company (not a client). They will remain nameless. The page has over 13,000 fans, 11 videos and it is being updated regularly, at least twice a week, just as it should be. […]
I’ve heard from some people that paying for SEO services, consulting, or even a book on Amazon is a waste of money, because all that information is somewhere on the Internet for free. I’d agree to an extent. Somewhere, most of this information has indeed been shared. However, I would strongly caution any business away […]
While we usually work with B2B companies, it is always fun to explore the challenges of local Internet marketing for lead generation. Wright Touch Landscaping in Summerville, SC is a staple of the historic downtown area and has been family owned and operated for over 27 years. Wright Touch Landscaping leverages their experience to turn […]
Our clients are typically mid-level B2B firms with aggressive growth strategies, but we come across very large client needs now and then which are honestly, out of our scope. I’m talking about multi-language translation issues for companies operating in a multitude of languages. Keeping content relevant to all the cultures, while keeping it fresh can […]
With the advent of keyword tracking tools from Google AdWords, Yahoo Search Marketing, MSN Adcenter, and even Ask.com, b2b marketers are now able to track conversions not just back to ad sources, but to the very keyword.<!–mep-nl–><!–mep-nl–>Why is this so important? The keyword represents much more than many b2b marketers realize – it is the […]
<p>One of the biggest questions we come across are from b2b companies (or retail) with limited geographic areas they cover and want to know if Internet Marketing is right for them. They’re usually skeptical, because companies in our industry working within their price range don’t do a good job yet of customizing packages geared for […]
MSN Adcenter just released the Beta of their desktop campaign management tool. The “so what” of this for b2b companies looking to begin or expand online marketing in the paid search space is that you have a much better opportunity to test MSN traffic. MSN’s search reach is only about 10% of the US market. […]
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