Email marketing is one of the easiest and cheapest forms of ecommerce today. Whether your company is a small one-man-band or a large multi-million dollar organization, it can benefit from email marketing to generate leads, sell products and services, and increase awareness. B2B and B2C companies should all have some form of an email marketing […]
Landing pages can be made differently for different purposes, so the rules that may apply and work for one may not necessarily produce the same results for your page. There is no exact recipe for making the perfect landing page. There are, however, some universal guidelines to follow that have been proven and are now […]
We get asked a lot “What’s my Digital Marketing ROI going to be?”. For years, we have answered this question with almost total focus on the “hard ROI” based on searches per month, cost per click on Pay per Click, conversion rates, SEO difficulty, and sales per raw lead. These predictions were helpful and in […]
These days, things in the B2B world are handled a little differently, especially where marketing is concerned. In such a digital age, face-to-face meetings, conventions, and more traditional forms of marketing have fallen by the wayside. This doesn’t mean that they’re still not useful, but to get the best return on your B2B marketing investment, […]
For decades, industrial operations largely saw public marketing as unnecessary. When your customers are major corporations, why have a big public profile? After all, traditional methods of networking and direct sales via salespeople were effective for a very long time. However, times have changed – radically. In what feels like just a few years, the entire industrial […]
Customers are changing their behavior online. Customers are researching more on the internet before they make any buying decision. With the Internet playing a bigger part in the decision-making process it becomes even more important for B2B businesses to have a strong online presence. Do not make the mistake of considering a good website as […]
More and more we are hearing about how we need to have quality, informative copy on our website; gone are the days of ‘keyword stuffing’. Google and other search engines are constantly tweaking their algorithms. We need to be able to keep up. Writing creative content is the way to stay ahead. Not only do […]
When it comes to digital marketing, the B2B industry is a bit trickier than your average retail store. This is because it will deal will very specific clientele and a specialized industry, meaning you’ll need a top B2B SEO agency to generate results. At WSI B2B Marketing, we’ve helped many in the industrial and manufacturing […]
These days, it’s no secret that SEO can have a host of benefits for companies. But in the B2B sector, a lot of people are still doing things the old-fashioned way, focusing their marketing resources on tradeshows or mailing campaigns. Of course, there’s no reason to stop these things if they’ve been successful, but you […]
What does a solid B2B SEO Campaign look like? What resources do you need to execute the campaign? These are the questions that baffle inexperienced B2B SEO Campaign planners. Oftentimes answers to these questions can be hard to find, but not if you have a well defined plan to reach your desired goals. Let’s take […]
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