The art and science of getting your website highly ranked in the major search engines has become more important in the marketing mix for companies struggling to get leads through the usual B2B channels of trade shows, cold calling, etc. The Search Engine Optimization (SEO) process typically involves massive amounts of new content on the […]
This is the first time that three or more generations have coexisted in the workplace and on Wednesday November 18, 2009, I attended the Charleston Young Professionals networking luncheon to learn about how the different generations think, work and live. I was somewhat disappointed to realize that I so perfectly am molded into generation ‘Y’! […]
While conducting research on Social Media Marketing recently for one of our clients I came across a business page for a large insurance company (not a client). They will remain nameless. The page has over 13,000 fans, 11 videos and it is being updated regularly, at least twice a week, just as it should be. […]
I’ve heard from some people that paying for SEO services, consulting, or even a book on Amazon is a waste of money, because all that information is somewhere on the Internet for free. I’d agree to an extent. Somewhere, most of this information has indeed been shared. However, I would strongly caution any business away […]
The secret for increasing profits for any companies in markets with complex sales cycles (e.g. B2B), or high-value sales like Real Estate, is how well we nurture our website leads who are earlier in their sales decision. This is a compilation of best practices from our successful Internet Marketing clients AND some sage advice from […]
Of all the Internet Marketing services we provide, the hardest to set prices for and to explain pricing to clients is SEO – Search Engine Optimization to get those first page rankings in Google. I’ve come to the conclusion SEO precisely fits the saying, “you get what you pay for”. Once you have a partner […]
While we usually work with B2B companies, it is always fun to explore the challenges of local Internet marketing for lead generation. Wright Touch Landscaping in Summerville, SC is a staple of the historic downtown area and has been family owned and operated for over 27 years. Wright Touch Landscaping leverages their experience to turn […]
Our clients are typically mid-level B2B firms with aggressive growth strategies, but we come across very large client needs now and then which are honestly, out of our scope. I’m talking about multi-language translation issues for companies operating in a multitude of languages. Keeping content relevant to all the cultures, while keeping it fresh can […]
With the advent of keyword tracking tools from Google AdWords, Yahoo Search Marketing, MSN Adcenter, and even Ask.com, b2b marketers are now able to track conversions not just back to ad sources, but to the very keyword.<!–mep-nl–><!–mep-nl–>Why is this so important? The keyword represents much more than many b2b marketers realize – it is the […]
<p>One of the biggest questions we come across are from b2b companies (or retail) with limited geographic areas they cover and want to know if Internet Marketing is right for them. They’re usually skeptical, because companies in our industry working within their price range don’t do a good job yet of customizing packages geared for […]
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