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MSN Adcenter Campaign Management Tool Beta Released

MSN Adcenter just released the Beta of their desktop campaign management tool. The “so what” of this for b2b companies looking to begin or expand online marketing in the paid search space is that you have a much better opportunity to test MSN traffic. MSN’s search reach is only about 10% of the US market. […]

Underground Keywords Review – Scam or Keyword Weapon?

As hard-core pay per click marketing veterans in both the world of B2B client services as well as ecommerce and affiliate (performance) marketing, we are always pleased to test out new keyword tools and see if they will give our clients an edge Mindvalley labs, creator of Underground Keywords (also known as Keyword Butler) is […]

MarketLeverage Affiliate Blog Contests

MarketLeverage has been sponsoring a slew of affiliate blog contests over the past couple weeks as a well-timed move to gain substantial visibility in the market and perhaps score a few good affiliates in a highly-competitive market. Plus, it’s a nice opportunity for us to win some swag in the process. Contest #1 – Affiliate […]

B2B Email Marketing Top 10 Benchmarking Results

(Summarized from MarketingSherpa‘s Email Benchmarking Guide – 2008) Powerful information in easy to understand bullet points regarding the best practices of B2B Email Marketing “Inbox Overload” is the Number one concern on the minds of email marketers, far exceeding concern over delivery and tracking issues 36% report recipient mailboxes are swamped and all email suffers […]

Announcing Launch of SeaandShell.com

We are proud to be partnering with Sea and Shell of Charleston, SC to announce the relaunch of their website. Marilyn Reeves of Sea and Shell is an ongoing exploration of the products that come from the ocean, including magnificent collector shells, craft shells, and several items derived from the oceanic bounty. The store has […]

SEO Tools Automating the Grunt Work for Your Websites

It’s not often that we write articles about the SEO tools that operate in the industry because most of the visitors to our blog are business pros that don’t need to know the nitty-gritty of how the marketing happens. They’re busy satisfying their customers and doing what they do best. However, I did want to […]

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