Directory – A list of websites categorized and edited by humans instead of crawlers. Gives users relevant content, but does not allow for search queries. Yahoo and dmoz.org are examples.
Domain
Domain (aka domain name) A user-friendly identifier that locates a particular website on the Internet. Your domain name server translates the request from the visitor into an IP address which is used to retrieve the requested page.<!–mep-nl–><!–mep-nl–>Example of domain: www.niceguyseo.com<!–mep-nl–><!–mep-nl–>www tells you that the page is located on the world wide web. Niceguyseo is the […]
DNS Propagation
DNS Propagation: The process where information about new domain names are sent throughout the entire Internet to be stored all the domain name servers. The new domain will not be available for use until this process is complete.
Domain Name Server (aka DNS)
Domain Name Server (aka DNS): Computers connected to the Internet that convert user-friendly domain names to the IP number of a computer. This IP number is used to find the appropriate server with the information for the surfer’s request.
Doorway page
Doorway page: A webpage that is specifically designed to appear highly in SERPs for a particular term. The page is then a doorway by which the visitor is directed to the rest of the site’s content. Doorway pages may be categorized as a spamming technique by all major search engines if the doorway page does […]
Duplicate content
Duplicate content – Two or more web pages that have the same content. Some believe penalties are suspected to be applied for websites that contain duplicate content within its pages (from search engines like Google), but leniency is given to allow for syndication of articles across different websites / IP ranges. Another explanation is that […]
Dynamic Content
Dynamic Content: Web pages that are created at the instant they are requested from a server. The results may be based on user interaction, and usually pull information from databases stored on the server. Most search engines can read dynamic content, but extra care must be taken to ensure all pages of the website are […]
EverFlux
EverFlux: Small, continuous movement of webpages in the SERPs. Not to be confused with the googledance.
Exit Page
Exit Page aka The last page requested by a visitor. Exit pages are determined from weblog analysis. Learning which pages the most visitors leave from, may reveal pages that need to be re-engineered to keep visitors through content, or better internal linking.
Filter
Filter: Code that is art of the crawler or spider’s process of indexing pages that specifically looks for violations of a search engine’s terms of use. This code then filters out violators by assessing penalties, or by removing the site altogether.
