Clustering – Limiting a website to only appear once or twice in a SERP for a particular search term. This keeps one or two sites from dominating the top results, and discourages SEO-savvy webmasters from spamming search engines.
Code
Code: The programming and markup languages that create the websites and content that we see. Internet Marketing professionals should at least learn the basics of HTML (or XHTML), CSS, and Javascript. After that, more advanced languages such as PHP, ASP.NET, and others may add flexibility and functionality.
Comment tags
Comment tags: Used by programmers to insert descriptive information into their code that will not be parsed by the compiler or browser. Inserting keywords in them has no SEO value for the major search engines, as they ignore information contained within them. Removing comment tags as one publishes web pages to the server reduces load […]
Content
Content: Information contained on a page that the visitor can interact with, such as text, images, and links. Any formatting information is referred to as the presentation.
Content Management System (aka CMS)
Content Management System (aka CMS): Software that allows users to create, modify, organize, and remove information from a website without having to prepare HTML code.
Cookies
Cookies – A small file placed by a website on the user’s hard drive that provides information to the website. Cookies can be used to provide personalized content to the user.
Counter
Counter – A script that collects information about the visitors to a web page. This may include hits, page views, unique visitors, unique IPs, etc. Many web hosts integrate advanced statistics packages into their products that we may use to collect information from visitors to our site.
Conversion Rate
Conversion Rate – The ratio of visitors to a site, to a specific action; usually making a sale or generating a lead to a future sale (submitting contact information). This ration is expressed as a percentage.<!–mep-nl–><!–mep-nl–>Example: 500 visitors today, with 10 sales = 2%
Cost per Click (aka CPC)
Cost per Click (aka CPC): A method of advertising where the advertiser is charged an agreed-upon amount when a user clicks on a link to their web page.
Cost per Mil (aka CPM)
Cost per Mil (aka CPM): The cost per 1000 impressions of a particular advertisement regardless of user actions. The M represents the Latin term for one thousand.
