Adwords: The brand name of Google’s advertising system that provides ads based on the user query. The cost of these ads is determined on a per-click basis (CPC)
Algorithm (Search Engine)
Algorithm (search engine) – A complex mathematical formula applied to the web pages in a search engine’s’ index to create an ordered ranking. Search engines regularly change these formulas to improve search results.
Alt Tags
Alt Tags: Incorrectly referenced, as they are actually attributes of the image tag. It displays a short text description of an image as you hover the mouse over it. The Alt tag is also used by search engines and screen readers to identify what the image is. If the image is not displayed for any […]
Apache Web Server
Apache Web Server – An open-source (free) HTTP web server for UNIX systems, Linux, BSD, Microsoft Windows, and other platforms. It is often used because of its strong security features and excellent performance.
Authority Site
Authority Site: Search engines measure a website’s importance to determine the weight placed on backlinks coming from that site. This measure is based on relevance to particular keyword phrases / themes, importance, and size. Links from authority sites help rankings more than from sites that are not deemed to be an authority in a field<!–mep-nl–><!–mep-nl–>Example: […]
Backlink
Backlink (aka Incoming Link): Links from another web page that direct to our web page. Backlinks to a web page may be checked through most major search engines. There is also software available which will organize data into report forms
Bad Neighborhood
Bad Neighborhood: The term is used specifically by Google on their information for webmasters pages to identify sites which have been banned or penalized.. Link farms and Free-for-all pages fall in this category because they do not provide any content, but serve only to provide backlinks to sites (an attempt to deceive the search engines). […]
Banned
Banned – The removal of a website domain from a search engine’s listing. Very few sites are actually banned. Most are penalized. Search engines consider lifting their ban if the offending material is removed.
Below the Fold
Below the Fold: content on a web page that requires the user to scroll down to view it
Bid Management Tool
Bid Management Tool Aka software to assist pay-per-click users in managing multiple ad campaigns. Additional features may include the ability to interface with multiple PPC engines, monitoring of competitor bids, click analysis (monitor click fraud), and others.
