WSI B2B Marketing Blog

I suppose I’m a bit biased… If you look at this blog, you may have noticed that I use WordPress. I think you can still trust me though, because Not everyone loves their blog platform – Quite often I find people eyeing other blogs covetously, wishing they had the knowledge or time to move their […]

When we get our feet wet in the Internet Marketing process, we typically seek out traffic to our site. After some time we realize that traffic that does not convert is worse than no traffic at all, because we know that we missed opportunities to make sales. After we realize how difficult and time-consuming it […]

Decided we would hold off on the Adsense articles for a bit. Most of the readers of our blog are companies marketing products, rather than informational sites trying to get into the black. Keep sending me your emails if you wish for me to continue and I’ll gauge interest. I had a breakthrough today that […]

Keyword Arbitrage – A marketing technique where the advertiser purchases keywords in a pay-per-click at a low cost. The traffic is then refocused towards pay-per-click ads on their site which bring in more revenue than it cost to bring the traffic. This method of marketing is extremely difficult to do, and is only worthwhile on […]

In this series I will teach you step-by-step how to maximize the revenue you make from your website by using the Google Adsense Publishing Network. Books about Google Adsense tips sell for $100 a shot on the Internet. Why? Because there is serious money to be made… if you know what you are doing. You […]

Q) What is Breadcrumb Navigation, and why should I use it in my web site? A) Breadcrumb Navigation improves the customer’s ability to find your products/offerings. It is like the “You are Here” circle on the Mall map. I am not a big fan of mall shopping, so I head straight for the map to […]

There is much banter in the Search Marketing Industry as to whether techniques deemed as “black-hat” Search Engine Optimization (SEO) techniques are morally wrong. While I have my morals and opinions on the matter, I can not expect you to understand mine. If we were talking about crimes herewhere people are hurt, we could expect […]

Above the Fold (aka ATF): The area of a web page that can be seen without scrolling down. The most important content of a page should be listed here.

Adsense: A contextual ad serving program run by Google that shares revenue from per-click Adwords ads with the websites where they appear.

Adsense Sandbox – Online tool by digitalpoint.com that gives sample Google Adsense ads for a particular keyword.