I’ve started to summarize the Gulf offshore ocean current data from the oil spil for information while I update Blog readers on BP’s online marketing efforts. This data comes from Roffer’s Ocean Fishing Forecasting Service and is provided free as a public service. Any re-use of the data, please give a strong plug to the […]
BP Online Marketing in Oil Spill Response – Using Google Adwords to Get Their Message Out
This is the first in a series of posts to show how BP is using online marketing to “try” to salvage their reputation and get their side of the story out over the Gulf oil spill. We first broke this story to Billy Nungesser, Plaquemines Parish President, on June 5 and it was then shown […]
How to Measure Internet Marketing ROI
Tracking Internet Marketing ROI is Important AND Possible. Follow this Four Step Plan and You will Be On Your Way to Measuring Marketing ROI (Online At Least) QUESTION 1: WHAT IS THE GOAL OF YOUR SITE and INDIVIDUAL PAGES? Your web site has value-generating goals– something that helps grow your organization. These goals should be […]
Business Owners – Learn A Lesson from Music Piracy!
Music Piracy Isn’t The Problem Resistance Is Futile The music industry is resisting change when it comes to music piracy, like book owners. Very few authors will get rich. Most of the money comes from the merchandising, movie deals, etc. So why is it that music industry is clinging so tenaciously to the music itself? […]
CSS Tips and Tricks – CSS Only Rounded Corners (no images used)
As a web developer one of my prime responsibilities is making sure our designs and code work throughout most major internet browsers. This to me always seemed like such the daunting task and sometimes, it still is. I’ve moved from full table designs to the wonderful table-less designs created through CSS. I was slow to […]
Customer Service IS the New Marketing
Harry Gordon Selfridge, founder of London’s Selfridges store, coined the phrase “The Customer is Always Right”. Selfridge wanted to make the customer feel special and give quality customer service. Over the last one hundred years, this theory in customer service seems to have fallen by the wayside. One quick search of this phrase on Google […]
How and Why You Should Tag Your Tweets
How and Why You Should Tag Your Tweets What is a # Tag (Hash Tag)? A # Tag is just a way to group together related tweets. By using a # Tag, you and your followers can easily see everything that has been said about an event or subject. A # Tag is made up […]
Managing PPC Just Got Up to 90% Easier – Yahoo and MSN Partnership and What It Means for Your Business
Yahoo and MSN recently announced a partnership where Yahoo will start displaying MSN pay per click ads across their search engine, search partners, and network of display ads. This yields great opportunities with all advertisers using pay-per-click marketing for their online lead or sales generation, by making campaign management up to 90% easier. Why Google […]
SEO Outsourcing – 5 Reasons You Should Stay in the USA
Five Reasons for SEO Outsourcing – Inside the USA Almost every company seriously employing SEO Services on their website for high rankings to generate leads is considering SEO outsourcing. Unless you are a huge company, with a massive marketing staff, you can’t afford the cost of a full timemanager. Outsourcing to a professional firm is […]
Protect Your B2B Brand from TypoSquatting / Cybersquatting
One of the keys to generating more sales and leads via the Internet is to create trust. Companies work tirelessly to build this authority, and others take shortcuts by leveraging the authority your company creates. With the expanded use of the Internet as a research tool for B2B purchases, plus rise of referral programs and […]
