Using Video and an Online Knowledge Base to Accelerate New Product Introduction When Haag Streit introduced the LENSTAR LS900® – the first optical biometer of the entire eye – they needed an innovative way to train their sales partner, Alcon on this high tech product. WSI B2B Marketing spearheaded a comprehensive video training system and […]
How to Increase Profits for a Local Businesses With Foursquare
Companies or professionals which operate in the social media marketing understand one of several challenges is staying in touch with all the latest methods and internet sites to decide if it is truly worth making an investment towards making use of them. We’re here to help you out today by examining Foursquare and it’s tools […]
Communications and Commerce over the Last 130 Years
My grandfather, Walter, was born in 1879; that’s 131 years ago. Now as the third generation, I’m still kicking as a business leader and innovator. Now just sit back and think about the changes in business since those days, with a communications focus. When Walter was a 20 year old with two kids, he visited […]
Play to your Customer’s Process – MOHELA.com 1 Hour Website Redesign
The second installment of the 1 hour redesign series. If you’d like your website evaluated with a complete sample design, please let us know. I encountered this week’s redesign while trying to pay for my education. Recently, my loans were transferred back to MOHELA (who originally owned them), and I was faced with registering on […]
Yahoo! Transition Tips: Organic Search Transition and Editorial Guidelines
Transition with Quality Our goal remains providing a quality transition experience for advertisers in the U.S. and Canada in 2010, while protecting the holiday season. We’ve continued to make good progress against this goal, and we regularly evaluate our progress. However, please remember that, as we continue to go through our series of checkpoints, if […]
BP Damage Control via Facebook
Are BP using Facebook successfully for damage control?
The Great PC vs. Mac Debate
Yes, I know it’s a tired debate but it’s one I just can’t seem to let go. You see, I’ve always been a PC fanboi. I’ve told everyone I can think of over the past fifteen years of being in the computer tech field that PC’s are superior to everything. I’d say things like: “PC’s […]
How to Get More Revenue from Your Local Sales Network
Many of the B2B companies we work with use more traditional sales distribution channels. A local or regionally-based dealer network closes the final sale and provides support. Even with the advent of the Internet as a means to make information more readily-available, many B2B products are distinctly more complex, require local support and maintenance, and […]
Roffer’s Ocean Fishing Forecasting Summary
Here is my summary of the ROFFS Ocean Current information on the spill and it’s movement in the Gulf. It just keeps getting worse! The overall size of the surface oil reported by ROFFS has grown by 300% in three weeks. See for yourself below: Surface oil continues to expand every week and move to […]
Tweeting and Posting the Way to a Better Image
Not surprisingly, we were not the first to notice BP’s use of social media resources to reach out to the public. Just after our first posts on the subject, on Friday, June 18th, NPR ran a segment on “All Things Considered” entitled, “Can BP Tweet Its Way to a Better Image?” Please listen here. Tweeting […]
