This is the first time that three or more generations have coexisted in the workplace and on Wednesday November 18, 2009, I attended the Charleston Young Professionals networking luncheon to learn about how the different generations think, work and live. I was somewhat disappointed to realize that I so perfectly am molded into generation ‘Y’! […]
The Power of Social Media Marketing
While conducting research on Social Media Marketing recently for one of our clients I came across a business page for a large insurance company (not a client). They will remain nameless. The page has over 13,000 fans, 11 videos and it is being updated regularly, at least twice a week, just as it should be. […]
5 Reasons Your Employees Shouldn’t Learn SEO for Free
I’ve heard from some people that paying for SEO services, consulting, or even a book on Amazon is a waste of money, because all that information is somewhere on the Internet for free. I’d agree to an extent. Somewhere, most of this information has indeed been shared. However, I would strongly caution any business away […]
Top 10 Best Practices for Guiding Website Leads Through Complex Sales
The secret for increasing profits for any companies in markets with complex sales cycles (e.g. B2B), or high-value sales like Real Estate, is how well we nurture our website leads who are earlier in their sales decision. This is a compilation of best practices from our successful Internet Marketing clients AND some sage advice from […]
SEO – You Get What You Pay For
Of all the Internet Marketing services we provide, the hardest to set prices for and to explain pricing to clients is SEO – Search Engine Optimization to get those first page rankings in Google. I’ve come to the conclusion SEO precisely fits the saying, “you get what you pay for”. Once you have a partner […]
Wright Touch Landscaping
While we usually work with B2B companies, it is always fun to explore the challenges of local Internet marketing for lead generation. Wright Touch Landscaping in Summerville, SC is a staple of the historic downtown area and has been family owned and operated for over 27 years. Wright Touch Landscaping leverages their experience to turn […]
How to Research Enterprise Level Web Content Management Systems
Our clients are typically mid-level B2B firms with aggressive growth strategies, but we come across very large client needs now and then which are honestly, out of our scope. I’m talking about multi-language translation issues for companies operating in a multitude of languages. Keeping content relevant to all the cultures, while keeping it fresh can […]
Tracking on a Keyword Level for B2B Performance-Based Marketing
With the advent of keyword tracking tools from Google AdWords, Yahoo Search Marketing, MSN Adcenter, and even Ask.com, b2b marketers are now able to track conversions not just back to ad sources, but to the very keyword.<!–mep-nl–><!–mep-nl–>Why is this so important? The keyword represents much more than many b2b marketers realize – it is the […]
How to Do B2B Internet Marketing for Local Companies
<p>One of the biggest questions we come across are from b2b companies (or retail) with limited geographic areas they cover and want to know if Internet Marketing is right for them. They’re usually skeptical, because companies in our industry working within their price range don’t do a good job yet of customizing packages geared for […]
MSN Adcenter Campaign Management Tool Beta Released
MSN Adcenter just released the Beta of their desktop campaign management tool. The “so what” of this for b2b companies looking to begin or expand online marketing in the paid search space is that you have a much better opportunity to test MSN traffic. MSN’s search reach is only about 10% of the US market. […]
